Breif:
MONA CARAVAN
NEW SERVICE
The assignments involved building a futuristic website to market lunar travel. It's a novel concept, so there are currently no real services to compare it to, which complicated the work. I also needed to create a new name and logo.
FLY SAFE
After going through some names I chose Mona as the name of the company. Giving the full name as Mona Caravan. In ancient literature, the word "caravan" was used to refer to a group of people traveling through hazardous terrain in vehicles or on animals, notably across a desert on camels. Although there is some risk in space, Mona is a safe company to be in, and with the number of trips being made, it made sense. Since creating the logo wasn't the major goal, I didn't spend much effort on it. After doing extensive study, I was able to deduce what the company's core values would be, which I could then incorporate in the company's marketing materials:
- safety
- reliability and performance - transparency
- a distinctive experience for the visitors
Follow-up
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MONA CARAVAN
Challenge

NEW SERVICE
The assignments involved building a futuristic website to market lunar travel. It's a novel concept, so there are currently no real services to compare it to, which complicated the work. I also needed to create a new name and logo.
Approach
FLY SAFE
After going through some names I chose Mona as the name of the company. Giving the full name as Mona Caravan. In ancient literature, the word "caravan" was used to refer to a group of people traveling through hazardous terrain in vehicles or on animals, notably across a desert on camels. Although there is some risk in space, Mona is a safe company to be in, and with the number of trips being made, it made sense. Since creating the logo wasn't the major goal, I didn't spend much effort on it. After doing extensive study, I was able to deduce what the company's core values would be, which I could then incorporate in the company's marketing materials:
- safety
- reliability and performance - transparency
- a distinctive experience for the visitors



Output































Follow-up
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