Breif:
TALBINA
Different culture
After talking with my client, eating at various Halal restaurants, and looking closely at their preferences, I realized that this project brings together different cultures. I also found out that most of their customers are from the middle-income range. What's wonderful is that this culture values people based on their behavior and overall wellness. Now, I'm focusing on creating the foundation for the brand identity and gathering what's needed to start the restaurant.
Oatmeal for breakfast
Following thorough analysis of all the fresh data, our conversation with my client, and examination of the manual. One dish, Talbina, particularly caught my attention. Further investigation revealed that it was quite logical. This dish is from ancient Arabic culture and was described in Islamic writings. It is a combination of many types of oatmeal, and they advertise it as a nutritious breakfast. But one very important fact is that not many restaurants provide this food, making it special for this company.
The primary step after that is made simpler by the following:
- naming
- Key visual
- logo design
Talbina was chosen as the name, and after we all agreed on the key graphics, I started to design the logo as you can see in the animation. I went through a few different alternatives before finally settling on the perfect one, which was straightforward and in line with the data I had gathered.
Follow-up
go up
brief
Talbina, a restaurant from East Asia, expressed a desire to establish its presence in Moscow. Given its halal nature, a special approach is required. Taking into account all the relevant factors, my task is to aid this company in building a strong foundation in the market and enhance its status.
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Brand ID
TALBINA
Challenge
Different culture
After talking with my client, eating at various Halal restaurants, and looking closely at their preferences, I realized that this project brings together different cultures. I also found out that most of their customers are from the middle-income range. What's wonderful is that this culture values people based on their behavior and overall wellness. Now, I'm focusing on creating the foundation for the brand identity and gathering what's needed to start the restaurant.
Approach
Oatmeal for breakfast
Following thorough analysis of all the fresh data, our conversation with my client, and examination of the manual. One dish, Talbina, particularly caught my attention. Further investigation revealed that it was quite logical. This dish is from ancient Arabic culture and was described in Islamic writings. It is a combination of many types of oatmeal, and they advertise it as a nutritious breakfast. But one very important fact is that not many restaurants provide this food, making it special for this company.
The primary step after that is made simpler by the following:
- naming
- Key visual
- logo design
Talbina was chosen as the name, and after we all agreed on the key graphics, I started to design the logo as you can see in the animation. I went through a few different alternatives before finally settling on the perfect one, which was straightforward and in line with the data I had gathered.
Output
Follow-up
Other projects:
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